Portrait photography goes beyond posing and snapping a picture. It’s about telling a story, capturing the subject’s essence, and creating an image that resonates with the viewer. When I was tasked with photographing Phoenix-based artist Mark Vinci for the cover of Images Arizona, I knew we had an opportunity to create some extraordinary editorial photography. This wasn’t just about portraits; it was about visually narrating the life and artistry of a man whose work speaks volumes on its own.
Through careful planning, creative use of high-key lighting, and genuine collaboration, we captured a series of editorial portraits that reflected Mark’s personality, dedication, and remarkable artistic style. Here’s how we brought his story to life through an editorial photoshoot with photographer Loralei Lazurek.
Understanding the Artist Behind the Canvas
Mark Vinci is not just an artist; he’s a storyteller. His mixed media collages and dynamic sculptures, often made from crushed car parts, are rich with layers of meaning and creativity. Walking into his Scottsdale home, it became instantly clear that his surroundings were an extension of his artistry. The stark, modern decor stood in contrast to the vivid, large-scale works of colorful abstraction adorning the walls. His home was a canvas in itself, perfectly framing the story of a life immersed in creativity.
For a photographer, this environment was inspiring yet challenging for an editorial photoshoot. How do you encapsulate someone with such depth and talent in a single image—or even a series? The answer lies in preparation, trust, and a clear artistic vision.
The Challenge of Capturing Mark Vinci’s Story
Photographing an artist like Mark isn’t simply about getting technical elements such as lighting and shutter speed right. It’s about communication, chemistry, and an alignment of creative vision. However, there were also technical challenges that had to be addressed.
The first challenge was achieving a minimalist composition while working in a space as visually rich as Mark’s home and studio. I wanted the final images to feel clean and intentional, with a focus on the artist and his work, rather than cluttered by background details.
Secondly, high-key lighting became crucial to the visual story. High-key setups emphasize brightness and reduce shadows, creating an open, energetic aesthetic. For Mark, it was the perfect choice—complementing his vibrant art and highlighting the interplay of emotion, texture, and light in both his work and personality.
How High-Key Lighting Brings Stories to Life
For this shoot, high-key lighting wasn’t just an aesthetic choice—it was a storytelling tool. High-key portraits are known for their clean, bright look, but they also have an emotional impact. They convey joy, energy, and optimism—qualities reflected in Mark’s charismatic personality and uplifting approach to art.
The setup included diffused lights to minimize harsh shadows while maintaining just enough depth to create dimension. The background was kept light, ensuring that Mark’s expressive features and colorful artworks remained the focal points. The result? Portraits that felt personal, vivid, and aligned with the bold narrative his art portrays.
Chemistry Between Subject and Photographer
One often overlooked but crucial element in portrait photography is the relationship between the subject and the photographer. Chemistry, trust, and open communication are what transform a visually pleasing photo into one with emotional resonance. I’ve always believed that portraiture requires collaboration, and luckily, Mark and I connected immediately. His warm nature and storytelling ability didn’t just make my job easier—it enhanced every frame we captured.
As he shared stories about his creative process and the inspirations behind his work, I found myself weaving those narratives into the visual structure of the photos. This connection ensured that the images weren’t just technically precise but emotionally rich, showcasing both the man and the artist.
The Final Result: A Story Told in Images
The culmination of this creative process was a series of photographs that told Mark Vinci’s story with authenticity and heart. The final cover shot, which features Mark against a stark white backdrop surrounded by fragments of his art, encapsulates his charm, joy, and relentless dedication. Each image in the accompanying article spread captured a different facet of his artistic identity, from his process in the studio to candid moments of reflection at his home.
These portraits, paired with Shannon Severson’s beautifully written article in Images Arizona, formed a complete narrative. Together, the visuals and words invite readers on a vibrant, imaginative journey through Mark’s world.
What I Learned from Photographing Mark Vinci
Every artist I’ve photographed has taught me something new about the creative process, and Mark was no exception. From his early days in Newark, inspired by his grandfather’s love of cars, to his current role as a pioneer in transforming industrial materials into fine art, Mark’s story is one of constant reinvention and passion. Photographing him reminded me of the importance of aligning my creative vision with that of my subject.
As a photographer, my job is to translate a person’s essence into a visual medium. Photographing an artist as dynamic and talented as Mark Vinci was an honor and a creative privilege, pushing me to not only capture but also amplify his story through my lens.
Telling Your Own Story Through Portraiture
Whether you’re an artist like Mark Vinci or a professional looking to share your unique brand, photography has the power to tell your story in ways words cannot. If you’d like to work with an experienced Arizona portrait photographer who understands the importance of artistry, authenticity, and collaboration, I’d love to help.
Visit my portfolio to explore more of my photography work or book a session today to start telling your story.
Photography by Loralei Lazurek
20+ years of experience, Scottsdale Commercial Photography, specializing in artist portraits, branding, and editorial work.
